Best Customer Appreciation Day Ideas
The progress of a business can come from customers, because with loyal customers and more buyers, your business can become more advanced and successful. This is the main reason why we need to appreciate customers to show gratitude and one way to entertain them during thank-you events. Maybe you don't know that customer appreciation day exists, and that day you can apply loyalty discounts, customer of the day, and personalized thank you for VIPs. Any gesture on this special day is to show customers how much they mean to the business and try to increase client loyalty.
We will discuss what you can celebrate when the appreciation day comes for your customers, and what this celebration really means.
What is the definition of customer appreciation?
Customer appreciation is an act of gratefulness and expressing gratitude to your customer for continuously trusting and choosing your business. The act of recognizing a customer's value can be done in many ways, with the function of improving customer satisfaction and maintaining meaningful customer relationships. Showing customers that you value them for the progress of your business is an effective way to delight your customers and develop deep loyalty for long-term purposes.
What is customer appreciation day?
Technically, national customer appreciation day is on April 18th, but you can have full control over this. You can choose a date or week during which the company wants to dedicate the day or week for customer appreciation. You can celebrate it in many ways, such as holding events, discounts at certain times, or targeting it on customers' birthdays.
The function of creating a specific appreciation day is to make the day known to your customers. You can advertise that special day and make the customer feel part of the entire process. This will show how you appreciate customers' loyalty and there is nothing that the company doesn't notice.
List of customer appreciation day ideas
If you are confused about what you should do on appreciation day, we will provide a list of creative appreciation day ideas as a type of gratitude activity. Here are ideas to keep your customers engaged and bring positive impact to their loyalty. Don't forget to continue holding this kind of appreciation for at least once a year, to ensure you always think about who has contributed to growing your brand through their loyalty.
- Personalized thank you gift for VIPs
Every business definitely has VIP customers who are almost always there for every large purchase of your product. This is works for those of you who don't have the time and resources to craft special messages for your entire customers, but is specifically dedicated to VIPs and makes them feel unique and valued. There are several gifts that you can give to VIP customers, such as commissioned pieces of art, personalized swag, recordable greeting cards, timeline with customer statistics, handcrafted thank-you gifts, or personalized wine gifts.
You can order personalized wine at DesignYourOwnWine. You can order several famous imported wines by displaying your company logo in the middle of the bottle, and writing a thank you note for your VIP customers. With DYOW, you can give wine with the best quality, with engraving that makes the wine bottle memorable and can be kept as a memento for VIP customers.
- Customer of the day
Just like the employee of the month concept, you can create a customer appreciation week by naming a customer of the day. You can shout out customers for various reasons, such as Monday to highlight your longest customer, the next day for your newest customer, after that for customers with the most purchases, and so on. Or you can also choose customers randomly.
If you want to show it to other customers, you need their permission before doing a profile on the highlight in the company's social media. Give special gifts or special prizes for some of your products that fit the category. Ensure you announce the prize and continue this concept to be held every year.
- Loyalty discounts
Deals, special sales, discounts, are things that customers are always looking forward to. You can use this concept for customer appreciation week, because it can boost sales while treating customers. There are many ways you can offer loyalty rewards, such as buy one get one, 20% off, or discounts on certain products. You can create this concept in creative ways, such as making gift cards, discounts based on how much customers buy your product, or scratch-off tickets.
- Entertainment and performances
Performers are a great idea when you hold customer appreciation events. You can book a singer, comedian, DJ, or guest lecturer for customers who enjoy the event you create. These performers can be virtual or in person, and customers can enjoy the entertainment for free. To be more special, you can make requests to customers, which performers they want to attend your event, by commenting on social media, or handing out request cards at the company.
- Soft launches
You can provide inside access to customers with sneak peeks or soft launches for some of your new products. You can give your longest customers or VIPs the opportunity to try your newest product, and let them provide feedback before that product is launched on the market. Customers will feel valued and you can get the best advice for perfecting the product before it is sold widely. These previews will show that you want to provide important information to loyal customers about your new product, and hope for the best for your product for them.
How to Give Appreciation Gift to Team Member
Customer appreciation is needed to maintain your good relationship with everyone who supports your business. You can show your clientele how much they mean to you. These events are useful for your future business and increasing customer loyalty. It's important to recognize how much positive impact customers have which makes your brand stronger and your business more advanced. These celebrations are a way to honor their loyalty and make it more memorable. You can attract new customers and expand your market if you continue to think about customer appreciation.
